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Money needs a plan

Helping more people make the most of their money

At Quilter, we believe everyone deserves the confidence to make their money work harder. That’s why we’re running our ‘money needs a plan’ campaign across the UK, encouraging people to take positive steps with their savings and investments.

Why does money need a plan?

Millions of people* in the UK keep their savings in cash, missing out on opportunities to grow their wealth. Research shows that a lack of confidence and uncertainty about where to start are major barriers to investing. In fact, nearly a quarter of UK adults say they don’t trust their own money management.

We want to change that. Our campaign aims to:

  • Bust common myths about investing.
  • Show that financial advice is accessible and valuable for everyone.
  • Encourage people to get engaged with their finances and take action.

*Barclays, Final Report - Empowering retail savers to engage with investing, September 2024.

Supporting financial confidence

We’re committed to tackling ‘financial imposter syndrome’ – the self-doubt that holds people back from making the most of their money. Through articles, guides, and practical tips, we’re helping consumers build the knowledge and confidence they need to make informed decisions.

Visit our Financial Imposter Syndrome page

Proud sponsors of the 2025 Autumn Nations Series

We’re delighted to be the title sponsor of the 2025 Autumn Nations Series, now known as The Quilter Nations Series.

Find out more

If you want to make your money work harder, or you’re unsure where to start, a financial plan can help you set clear goals and make informed choices. Learn more about how Quilter is helping people across the UK build brighter financial futures by accessing our dedicated webpage.

Money needs a plan