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Our beliefs and values

Our overarching purpose is to help create brighter financial futures for every generation. To support this, we are guided by a strong set of principles and values, which are driven by our unwavering desire to put the customer first.

Our beliefs

In a world that’s often complex and confusing, and where its not always clear who to trust, we recognise that customers will want to know that they are dealing with principled people.

That’s why we are guided by our unshakable beliefs. As a result, we can measure customer relationships in generations rather than years.

Fundamentally, we believe:

  • In the value of trusted face to face advice
  • That better choice doesn’t mean more choice
  • That expert investment solutions should be simply packaged
  • That award-winning service and measurable outcomes for customers should always offer good value
  • That a company’s value goes beyond making a profit.

Our values

As well as being guided by our unshakable beliefs, our four core values (do the right thing, always curious, embrace challenge and stronger together) continually drive us in the way we behave with our customers, partners and each other.

Do the right thing

We do the right thing.

We act with integrity and are proudly committed to going above and beyond in service of our clients and the support we provide our communities.

Always curious

We’re forward-thinking and curious.

We continuously seek new ideas and knowledge so we’re one step ahead of our clients' needs. 

We look for inspiration everywhere and encourage experimentation, recognising that this is how we create brilliant solutions for brighter futures.

Embrace challenge

We set bold objectives for impactful results.

We aim high to transform our potential into meaningful outcomes.

With ambition as our driving force and a steadfast commitment to growth, we succeed for the good of every generation.

Stronger together

We achieve remarkable outcomes together. 

Combining our diverse talents, we accomplish more collectively than we ever could do alone.

We speak openly, actively listen and support each other, and constructively challenge and embrace new ideas.​

We seek empowerment and demonstrate ownership and trust, with the confidence to make impactful decisions.